SPECIAL LADDU COUNTERS INSIDE SRIVARI TEMPLE – EO MG GOPAL
TIRUMALA TIRUPATI DEVASTHANAMS
SPECIAL LADDU COUNTERS INSIDE SRIVARI TEMPLE- EO MG GOPAL
• Daily production capacity of three lakhs
• Special Laddu sale counters inside temple during Vahanam hours
• Two modern escalators to move laddu’s and boondi
• 620 persons @Potu making laddu
• Laddu hand molded by Vaikhanasa Brahmins
Tirumala, 28 September 2014: TTD has fully geared up for providing the prestigious and much sought after Laddu prasadam to all devotees as lakhs throng the hill shrine of Lord Venkateswara everyday during the nine day Brahmotsavam festival.
‘We have 6lakh laddus in stock and our installed capacity is to produce 3 lakh laddus per day and we don’t for see any short fall and disappointment to the devotees “ says the Executive Officer M G Gopal.
The high light of the arrangements for comfortable and easy distribution of the laddu prasadam to devotees is its availability inside the temple itself during the period of Vahanam processions both during morning and evenings. Earlier the counters were opened only during Garudotsavam day, but now these counters will be open during all Brahmotsavam days during Vahanam hours. ’In view of closure of gates of inner corridor for sake of Vahanam movement on Mada streets curbing the free movement of devotes, the TTD has set up special laddu counters inside the temple itself for laddu sale ‘says Sri Kesava Raju, Potu Peishkar.
The hall mark of the modernization of the Potu (lord’s kitchen) inside the Sampangi prakaram of Srivari temple is installation of two escalator belts donated by India cement owner Srinivasan for swift movement of laddu and also boondi crates. ‘For ages the laddu is hand molded by Vaikhanasa Brahmins and the crates are shifted by escalators ‘ he says.
Nearly 620 persons including 270 cooks work in the laddu and other prasadam making unit of the Srivari temple. Laddu though cost more in view of use of valued ingredients, the TTD had heavily subsidized it and selling at just Rs.25 per laddu of 300 grams.
Very recently the Madras high court had decreed that only the TTD had the right and entitled to use the brand name ‘Tirupati Laddu,’ and that it had the Geographical Indications (GI) tag for making ‘Tirupati Laddus’ which were being given to pilgrims as ‘prasadam’.
ISSUED BY THE PUBLIC RELATIONS OFFICER, TTDs ,TIRUPATI