Tirumala, 20 September 2015: On the fifth day of Srivari Salakatla Brahmotsavam Lord Venkateswara enthralled his devotees by appearing in the form of celestial beauty Mohini (female costumes) and lived up to his reputation as an “alankara priyudu (well dressed, be-jewelled handsome personality.

As legends put it Lords appearance as bejeweled and charming Mohini throws the demons (Asura’s) in confusion and wins the celestial battle in favor of the Devatas. The objective of the Mohini avatar is also to indicate that the entire universe is spell bound under the Mystic Mohini and that the Lord of Tirumala is the king pin and key architect of this high drama in the universe. The superb decoration of the idol baffles even young damsels wondering at richness of the jewels and also the beauty of the utsava idol of Mohini.

The devout say that by appearing as Mohini during the Srivari Brahmotsavam Lord Venkateswara had sent a message that the entire universe was a creation of his Maya. To overcome this maya everyone should worship him.

Among the various forms donned by Lord MahaVishnu, Mohini-the universal beauty is the adorable form of supernaturally beautiful Enchantress. Through Mohini Avatara the lord enlightens his devotees not to fall prey to worldly desires and come out of that “Maya”.

At the same time Lord Venkateswara appears as a child Sri Krishna before his countless devotees on a pallaki (palanquin) made of ivory and Rose woodpresented to the Temple by the erstwhile Maharaja of Mysore.

It is a pleasant surprise to see Srivaru decked up as Mohini and riding in a bright white palanquin made of silver and ivory. The superbly carved palanquin highlighted the Mohini who cast her spell on non-believers and transformed them into His ardent disciples.

Chairman Dr Ch Krishnamurthy, Executive Officer Dr D Sambasiva Rao, Joint Executive Officer Sri K.S.Sreenivasa Raju, SP (URBAN) Sri Gopinath Jatti, CV&SO Sri Nagendra Kumar, Board Members Smt Suchithra Ella, Sri Hariprasad, Sri Raghavendra Rao, Sri AV Ramana, Sri Vaidyanathan Krishnamoorthy, Sri Sandra Venkata Veeraiah, Sri G Bhanuprakash Reddy, ACVSO Sri Sivakumar Reddy, DyEO Temple Sri Chinnamgari Ramana, Peishkar Sri R.Selvam, Parpathyedar Sri Ajay and others were present.